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UX Design over Responsive Designs

Today responsive design is in high demand because of smart gadgets available in the market under a budget of every common person. But many of us are not aware of its actual meaning. Even many clients do ask for responsive design, but at the end they are not clear about what actually they are seeking for.

So here we are summarizing a few points about responsive design which will assist to clear its concept:-

  • Responsive Design: – In simple language means the design that fits all screen sizes and are compatible with all browsers. It makes ease for a user to view the site on various devices without scrolling much right and left. So now maximum people and even an experienced designer prefer to design mobile oriented, Responsive Design which works well on all screens and browses.
  • Task Oriented: – Well, apart from this there is another design methodology that is TASK ORIENTED. This approach provides three different looks for each platform. These are designed keeping in mind the model usage and the user’s task need within each model. It focuses on following task:-
  • Consumption Task -: There are few sites which are designed solely for providing accurate content that can be consumed by the user for some work. Merely attraction is required in such sites so such site just requires good quality consumption content and responsive design.

There are numerous sites which require much user interaction and complex model as compared to other sites. Normal the sites which require less reading and much interaction so in this only responsive design will not work. A site must have attractive and user-friendly interface that can be utilized by even a layman.

Usage Models

Below mentioned are various user models that must be kept in mind while designing the TASK oriented websites. Mostly user uses this model but in some cases, exceptions may occur.

– Desktop or Laptop

The user chooses desktop or laptop when they are seeking for long work and have ample time to focus the website. One can say to perform longer and complex task these gadgets are being used. Mainly these can be used when they have to do multitask on the same site and need to spend quite a long time on the same. Often few people find desktop and laptop more comfortable than phones and tablets as they have a keyboard, mouse and big screen to focus.

– Tablets

If user have a short duration task, then they have mostly switched to tablets as they are easy to carry anywhere and can be used easily while sitting in a cafe, traveling or anywhere. Mostly these mends for an ongoing task and people prefer it because of it’s small size, ease of carriage as compared to laptops.

For example, they can sit in a coffee shop or in the park for a few minutes and can read the news, search anything they want etc. They can be quickly solved in some case like to book a hotel or movie ticket and much more. Tablet user prefers less keyboard and rely on more interaction tools for operating. It’s useful in many cases, but not for entering large data and am continuing work for  the long duration.

– Phone

The user chooses phone when they have to perform a small task and no time for sitting in front of a desktop. Generally they perform the task in a hurry and short interval task on the phone. An Even task performed are also quite quick like surfing same location, reading news, checking emails and reverting some text. Often, such task needs minimal information and perform short task sequences. Phones are not effective for long time input work. Though people get used to it, but it is ineffective to use it for long time work. Smartphones are best for getting immediate alerts and reverting back quickly to the same.

Task-Oriented UX Design

Well, in this competitive world, it’s very important to be ahead in the race and if any designer wants to do the same, then he must conduct task analysis part to identify the main requirement and aspect of the website. It will also help to determine the best model for the website and help the designer to design accordingly.

Often, designer skip this step and start the work which may further lead to some issues with the responsiveness and all. For example, consider hotel reservation task if the user only want to make reservation in particular  hotel, then he can simply perform the task from tablet, but if the task required to find various hotels, review their room, compare the budget and all then desktop and laptop will be the best option. And if they just have to check the reservation status, check in- check out and direction of the hotel then the best option will be phone.

As a phone, desktop and tablets are basically used according to the task requirement so the UX must be effectively designed after studying the exact requirement of the website or application that is for which purpose it will be using and all.

Summary

To wrap up I would like to mention that both responsive and task oriented UX Designs are important but each have their own unique importance. Like responsive design are best when used for consumption site and less interaction sites. Responsive sometimes can come out to be the terrible approach towards interactive sites. Such complex and interaction rich sites are best handled with task-oriented UX designs which help to design various UX designs based on requirement. There are many sites which have very good functionality, but just failed due to their ineffective designs. So it’s wise to analyze the requirement once before designing the website and application.

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This entry was posted on March 1, 2014 by in Web design & development.